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BRAND GUIDELINE

Why
KARAKOA.

KARAKOA is built around speed, coordination, and quality. The logo carries that idea as a double K, a sailing flag, and a fast-forward mark.

01 / LOGO MEANING

Three ideas.
One mark.

  • Double K

    The mark reads as two K forms for KARAKOA. It gives the wordmark a simple memory hook without spelling out the whole name twice.

  • Sailing flag

    The angled shapes point back to flags and sails on karakoa boats. The logo should feel built for movement, not decoration.

  • Fast-forward

    The repeated arrows borrow the language of fast-forward controls. That supports the brand promise: move with speed, then check the work for quality.

02 / BRAND IDEA

Built for speed.
Run with care.

KARAKOA should not look like a generic outsourcing agency. The brand should feel sharp, direct, and practical.

Speed only works when the work has owners, handoffs, and quality checks. That is the operating idea behind the name, the mark, and the page language.

03 / COLORS

Warm base.
Sharp accents.

  • Ink

    #111418

    Primary text, dark sections, and high-contrast logo use.

  • Paper

    #FAFAF8

    Page background and the warm base of the brand.

  • Teal

    #0E7C7B

    Main brand color for the mark, labels, and section accents.

  • Teal light

    #12999A

    Secondary accent for depth inside dark sections.

  • Teal dark

    #0A5F5E

    Hover states and grounded teal details.

  • Orange

    #E8622C

    Calls to action and moments that need urgency.

  • Orange dark

    #C94F1F

    Button hover states and stronger orange contrast.

04 / TYPE

Archivo does
the heavy lift.

Use Archivo for headlines, body copy, and navigation. It keeps the brand sturdy without feeling corporate.

Speed and quality.

Display sample

01 / THE FLEET

JetBrains Mono for labels, section numbers, and compact technical details.

05 / LOGO USE

Keep the mark
simple.

KARAKOA

06 / VOICE

Plain words.
Specific claims.

  • Use plain words before clever lines.
  • Make claims we can explain on a call.
  • Sound operational: tasks, handoffs, owners, scope.
  • Avoid generic outsourcing language.